EMMRC, University of Kashmir, is one of the 22 EMMRCs set up by University Grants Commission (UGC) across the country under the umbrella of Consortium for Educational Communication (CEC). The Centre is involved in the production of educational content for students. It provides an excellent opportunity for teachers to generate educational content in the form of ETV programmes, documentaries, multimedia and learning objects and helps students to benefit from vast educational resources available within and outside the state. The centre is also engaged in research to assess the popularity and utility of ETV programmes besides analyzing the potential and utility of television and other communication technologies for teaching and learning. The Centre also organizes awareness programme in different colleges of J&K to make students and teachers aware about the development and utilization of e-resources and use of ICT in education. 

Till date the centre has produced around 2000 ETV programmes, over 1200 multimedia/e-content modules and 1000 Learning objects in the subjects of Botany, Education, Law, Bio-Medical Science, Urdu, English, Philosophy, Psychology, Medical Science, Art and Culture. The Centre has till date bagged 12 National Awards. The Centre completed e-Content development in Botany based on three-year syllabi of B.Sc in association with the faculty of the Department of Botany. The e-contents have been uploaded on Sakshat portal and are available to the students across the country. The centre shall also complete the 2nd phase of e-Content development on B.A (Hons) Urdu, B.Sc (Hons) Food Technology, B.A, LLB, B.A (Hons) Education and B.Sc Hons Bio-Medical Science by March 2017.


The Centre has been given additional responsibility to develop MOOCs (Massive Open Online courses) which are available on SWAYAM web portal (Study Web of Active Learning by Young and Aspiring Minds). SWAYAM is a MHRD e-learning initiative with the aim to reach to the wider audience/students. Under this project, various Universities in the country have been given responsibility to develop MOOCs. EMMRC, University of Kashmir is one among the first four players in the development of MOOCs. EMMRC has already developed one MOOC on Genetics – a 4-credit course for Botany at Undergraduate level. This course has been developed by Prof. Manzoor A. Shah as the Course Coordinator/PI. The course has already been uploaded on Swayam portal. 12 more proposals for developing MOOC on Botany, Law and Political Science have been submitted to the Ministry.

The SWAYAMPRABHA has been conceived by Ministry of Human Resource Development (MHRD) as the project for using the (2) GSAT-15 transponders to run (32) DTH channels that would telecast high quality educational programmes on 24x7 basis. Under the Swayam Prabha, EMMRC Srinagar has also been allotted one-DTH Channel entitled Life Science Channel. Under this Channel, the subjects that are included are Zoology, Life Science, Bio-Informatics, Microbiology, Botany and Bio-Medical Science. The channel has already started from 15 August 2016 and is running smoothly. The students can watch this channel on Dish TV, ‘Channel No.2009’ and DD (DTH). The programme schedule can be viewed from http://www.swayamprabha.gov.in/index.php/feedback.  

Equipped with the latest gadgets of TV & film production the Centre has shifted from standard definition to high definition technology in terms of cameras and editing suites. Emphasis has been to create tape less workflows and complete digitization of the content that is generated at the Centre. Keeping pace with the ever-changing trends in the video production technology, EMMRC has procured a high-end multimedia lab with Mac workflows.

The Centre has been upgraded to High Definition with automation of its production workflow by establishing Central Apparatus Room (CAR). The facility includes 96 TB SAN Storage (Enterprise Class), 72x72 Video Router, Sync Pulse Generator, 2 Port Video Ingest/Playout, HD/4K Studio Cameras, PTZ Robotic HD Cameras, Teleprompter, DMX Lighting Console, Chroma Keying and Deep Archive System assisted with Media Asset Management software. The total expenditure incurred is Rs.2.75 Crore.